Freud used the word "id", the Latin form of "it" to refer to the impulses, desires and emotions that the conscious mind is not aware of but which largely influence us.
He borrowed the word from Groddeck because he wanted to refer to the impulses and wishes that so-called 'civilized' people do not wish to acknowledge.
In contemporary celebrity culture, otherwise well-behaved people find psychic release by reading stories of the misbehavior of celebrities, fascinated by their indiscretions but also titillated by them.
This is an example of the power of id impulses in all of us.
Recent advances in the study of the human brain support the concept that we are born with an id function within the hippocampus.
